AMA Selections is a luxury vacation rental company based in the French Riviera, often referred to as Airbnb for the extremely wealthy. They offer a premium platform experience to create once-in-a-lifetime experiences and holidays.
What We Did
The development approach for the AMA platform involved several key steps and iterations to enhance its functionality and value. Here is a summary of the approach taken:
Early MVP Launch:
CoreBlue initially launched an early Minimum Viable Product (MVP) for the platform. This involved migrating AMA Selections away from WordPress while preserving essential capabilities that allowed AMA to function and generate revenue. The focus was on delivering a limited set of high-value features, allowing the successful launch of the platform and laying the groundwork for ongoing growth.
Major Phase Release:
Following the successful launch of the MVP, CoreBlue released another major phase of development. This phase introduced significant functionality to the platform, further enhancing its capabilities and value proposition. This iterative approach ensured that the platform evolved in meaningful increments, aligning with the evolving needs of AMA Selections and its users.
Ongoing Development Plan:
The development of the AMA platform is now in an ongoing plan, driven by CoreBlue. This includes continually scoping out new features and opportunities to expand the platform's capabilities. CoreBlue and AMA Selections collaborate to identify and prioritise new features, ensuring that each iteration adds value and aligns with the platform's strategic goals.
The development plan follows an iterative process, focusing on major phases while continuously refining and improving existing features. This iterative approach allows for feedback from users and stakeholders to be incorporated, ensuring that the platform evolves in a user-centric manner.
CoreBlue is receptive to feedback and worked with me to ensure we hold the platform to the highest standard.