AMA Selections

Elevating Luxury: Transforming AMA Selections’ platform to deliver a premium user experience and year on year growth

AMA Selections

What We Did

  • Cloud Development
  • Mobile Development

Industry

Travel

Location

United Kingdom

Executive Summary

AMA Selections, a luxury vacation rental company, needed a robust platform to deliver a premium user experience and streamline their internal processes. CoreBlue partnered with AMA Selections to migrate away from WordPress, improve platform functionality, and introduce innovative features. This collaboration enhanced AMA’s operational efficiency and positioned them for future growth in the luxury rental market.

About the client

AMA Selections is a luxury vacation rental company based in the French Riviera, offering high-end rental properties for clients seeking premium holiday experiences. AMA Selections caters to clients who expect top-tier services and seamless booking experiences.

The Challenge

AMA Selections initially approached CoreBlue with a working prototype built on WordPress, but it lacked the performance and sophistication required for their high-end clientele. The system needed improvements to meet customer expectations, streamline manual processes, and incorporate complex pricing structures without compromising performance. Additionally, AMA required real-time data gathering capabilities to monitor their success and adapt marketing strategies.

The Solution

CoreBlue took a phased, iterative approach to deliver a refined platform that met AMA’s requirements:

  • Early MVP Launch: CoreBlue migrated AMA away from WordPress, focusing on essential features for an early Minimum Viable Product (MVP) that allowed AMA to generate revenue quickly. This established a solid foundation for future growth.
  • Major Phase Release: The next phase introduced significant functionality, enhancing the platform’s capabilities and aligning it with AMA’s evolving needs. This ensured incremental value addition with each release.
  • Ongoing Development: CoreBlue continues to collaborate with AMA, identifying and prioritising new features. This iterative development process ensures the platform evolves based on user feedback and strategic objectives.
  • Iterative Approach: By employing an agile methodology, CoreBlue continuously refines and improves the platform, ensuring it remains user-centric and adaptable to AMA’s business growth.

In action

The Implementation Process

CoreBlue implemented a strategic development process:

  • MVP Launch: AMA’s key functionalities were migrated from WordPress, ensuring an immediate transition to a more reliable platform.
  • Iterative Development: CoreBlue worked on major phase releases, introducing new features and refining existing ones based on user and stakeholder feedback.
  • Collaborative Roadmap: Ongoing collaboration between CoreBlue and AMA ensured a steady introduction of features that aligned with the business’s growth goals.

Results & Impact

The collaboration resulted in:

  • A smooth transition from WordPress, ensuring AMA maintained essential functionality while improving platform performance.
  • An enhanced, scalable platform capable of supporting AMA’s growth.
  • A streamlined user experience, enabling better management of properties and pricing structures.
  • An ongoing partnership where CoreBlue provides continuous support, adding value through feature enhancements and leadership consulting.

What’s next?

CoreBlue continues to work closely with AMA Selections, delivering ongoing engineering work, consulting, and expanding the platform’s capabilities to meet the demands of the luxury rental market.

Testimonial

“CoreBlue’s ability to immerse themselves in our business has given them a clear advantage in developing the features and processes we’ve defined. They are receptive to feedback and have worked closely with us to maintain the highest standards. The quality delivered has been excellent.”

Andrea Saliu
CEO, AMA Selections

Lets talk about your next project

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If you prefer a more direct approach, give us a call on +(44) 0330 118 0338.

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Give us a call

+(44) 0330 118 0338