Product Design

A user centric approach to digital product design that enhances the user experience, reduces development costs and time, and aligns the product with your business goals.

Our focus during product design:

Following on from the Product Discovery phase, which has already provided us with a comprehensive technical backlog, roadmap, and risk mitigations, our focus during the product design phase is now to:

01.

Transform Requirements into User Experiences

Using the insights from the Business Requirement Specification (BRS) and technical backlog, we craft designs that address user pain points and meet the specific goals of your product.

02.

Ensure Usability and Aesthetic Appeal

We design solutions that are not only beautiful but also intuitive, ensuring seamless user interaction and engagement.

03.

Refine and Validate User Flows

Using real user scenarios, we map out each step of the user’s journey, ensuring that each touchpoint enhances their experience.

The Product Design Process

Nearly a decade of working alongside clients to bring their projects to life has helped us create a best in class discovery process

01.

Wireframing & Prototyping

Leveraging the technical insights from the discovery phase, we begin by crafting detailed wireframes in Figma. These provide a visual outline of your product’s structure and functionality. We then move into interactive prototyping, allowing you and your stakeholders to experience the flow and functionality firsthand.

02.

Iterative Design

Based on feedback loops established during discovery, we iterate on the design, refining the user interface (UI) and user experience (UX). Our team uses Figma’s collaborative capabilities to ensure real-time adjustments, keeping your team in the loop at every stage.

03.

High-Fidelity UI Design

With feedback from wireframes and prototypes integrated, we evolve the design into a high-fidelity UI. Here, we focus on visual details such as branding, typography and visual hierarchy, using Figma and Adobe CC to perfect each element.

04.

Design Systems & Components

Building on the technical framework, we create a scalable design system. This ensures consistency across your product, while allowing for flexibility and ease of future updates. The design system will be integrated into the development handoff process, ensuring developers have everything they need for a smooth build.

05.

Hand over to the development team

When the design is complete, we ensure a seamless handoff to the development team. Figma’s robust design specs allow for easy interpretation of all visual elements, ensuring that the transition from design to development is as smooth as possible.

Tooling

Figma

Our go-to tool for UX/UI design and beyond, we use Figma for prototyping, creating high-fidelity designs and seamless collaboration with clients and team members.

Adobe CC

When projects require it, we also work with Adobe CC, a comprehensive suite of software and services used for graphic design, video editing, web development, and photography, among other creative tasks.

The Product Design Process

By the end of the Product Design phase, your project will have a visually engaging, user-centric design that is tightly integrated with the technical requirements established during Product Discovery. You can expect:

01.

A Polished, User-Focused Product

A design that combines both aesthetic appeal and functional efficiency, ensuring your users have a seamless, enjoyable experience.

02.

Design Alignment with Development

Thanks to the technical foundation from discovery, our designs are not only beautiful but also technically feasible, reducing the risk of delays during development.

03.

Consistent Design Systems

A flexible design system that guarantees consistency across all aspects of the product and allows for easy future scaling.

04.

Efficient Collaboration

Our process ensures continuous alignment between design, development, and your business objectives, resulting in a product that’s built right the first time.

What Our Clients Say:

“Coreblue’s maturity and accreditations in security and quality gave us the confidence to pick them as our partner.

As technology consultants, we wanted Coreblue to understand our challenges, allowing us to focus on the business while relying on them to help us determine the best route to achieve our goals through technology. Coreblue met with our board in London and worked with us to produce a roadmap for the company. Their advice and expertise has been invaluable.”

Tom James, Head of Product and Operations
Executive Nexus

Lets talk about your next project

Thank you for your interest in Coreblue! To get started, please fill out the short form – We’ll be in touch soon to set up an informal chat. If you prefer a more direct approach, give us a call on +(44) 0330 118 0338.

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+(44) 0330 118 0338