We began by gaining a comprehensive understanding of the house buying and selling process through personal experiences and insights shared by individuals.
To benefit from existing solutions, we explored various third-party platforms for ID scanning, verification, and docu-signing. We delved into reviewing third-party APIs and developer guidance notes to assess the complexity, potential costs, and level of personalisation available, such as incorporating ProConvey branding on ID approval reports. This gave us the confidence to incorporate several existing technologies that proved more cost-effective and feature complete compared with building entirely from scratch.
Additionally, we conducted deep research on dynamic form creation and creating best-in-class user experiences with forms, focusing on simplifying the journey for sellers when completing TA (Transfer of Agreement) forms. We introduced in-form information helpers to assist users in understanding the questions better and included the ability to incorporate infographics for improved clarity.
Throughout the development process, we conducted extensive user acceptance testing (UAT) and end-to-end user journey testing, ensuring trust could be established with the end customers of ProConvey from the get-go, without the risk of instability in early releases.